Avianca, the flag carrier of Colombia, is closing the year off by offering deals on flights to Guatemala and Bogota, as part of an attempt to promote direct flights between the two cities. The offer also seeks to reach out to more people so they can discover Avianca’s hub in Bogota. The airline has also increased the frequency in the routes that connect Cali and Medellin with the city of Lima by 40 and 47 percent, respectively. Avianca is aware that, in 2014, Lima became a major city for connecting to other points in the south of the continent, such as the cities of Asunción (Paraguay), Montevideo (Uruguay), Santa Cruz de la Sierra (Bolivia) and Porto Alegre (Brazil). Meanwhile, the air terminals in Bogota, Cali, and Medellin will be connecting flights with the northern hemisphere, to cities like Washington, Fort Lauderdale, New York, Madrid and Barcelona.